Ads On xBox 360 Dashboard?!?!?

DarkenedSoul · 07-11-2009

Source

Quote:

Originally Posted by Kotaku.com

Sean Alexander, director at Microsoft's Advertising Business Group, has suggested that you could soon be seeing advertisements every time you fire up your 360 dashboard. Apparently, Microsoft "plans to bring IAB specifications for rich media technologies, including Silverlight, to Xbox Live within the year". With Silverlight being Microsoft's version of/competitor to Flash, MediaPost say "Silverlight-powered media on Xbox will have the same appearance as ads seen on a Web browser".

Since the goal is for advertising companies to launch the same campaign across multiple platforms - desktop, TV, mobile phone and Surface (Microsoft's touch-screen table) - it sounds a lot like the tech would be used on the 360 to display ads on your dashboard. And not the gaming ads you already see. Regular ads.

For the love of GOD this had better be fake.

Sean · 07-11-2009

Oh, yay!

So now instead of encouraging people to play all day non-stop, it's encouraging them to play all day non-stop while drinking soda and eating McDonalds. That is just perfect, hmm, game on.

JohnDoe · 07-11-2009

Quote:

Originally Posted by DarkenedSoul

Quote:

Originally Posted by Kotaku.com

Silverlight

I don't know who in the world thought that was a great idea. Advertising? Sure. Silverlight? Fail. Even if it competes with Flash, Flash is unquestionably better, even Fable II utilizes Flash for pubgames, so it is supported.
Microsoft, where did you go wrong? Microsoft Bob, Vista, promoting Peter, now this?

Sean · 07-11-2009

Microsoft went wrong a long time ago, they act like Vista is good, HAHA, Vistafail is more like it. Xbox? I don't know what they're doing , but lately they're just killing all their products. If only Apple made an Xbox360, it would be 10x better than Microsoft.

Tsuyu · 07-11-2009

Excuse the language, but f*cking disgraceful if true.

Ithan · 07-11-2009

Ha, this got posted in the wrong thread somehow.

Anyway, ads on 360? I couldn't care less, if it made Gold free, would be even better, but I doubt that.

LittleJBanks · 07-11-2009

That ESPN thing wouldnt actually be a bad thing. But instead of making it and Ad it should be like an Application that you can purchase and post on your dashboard.

LittleJBanks · 07-11-2009

Quote:

Originally Posted by Sean

Oh, yay!

So now instead of encouraging people to play all day non-stop, it's encouraging them to play all day non-stop while drinking soda and eating McDonalds. That is just perfect, hmm, game on.

At least they are utilizing some of the space to show sports, not completely un-healthy

Sean · 07-11-2009

Quote:

Originally Posted by LittleJBanks

At least they are utilizing some of the space to show sports, not completely un-healthy

I guess you're right. But the ESPN one is pretty small compared to the McDonalds sign, haha.

Tsuyu · 07-11-2009

Quote:

Originally Posted by LittleJBanks

At least they are utilizing some of the space to show sports, not completely un-healthy

Watching sports isn't exactly healthy. You never see people advertise for the sport football, you see advertisements for football games coming up.

§ephiroxa§ · 07-12-2009

...They're invading.. INVADING EVERYTHING..*explodes*

Trawgdor · 07-12-2009

Yeah, just put McDonalds onto a lazy, and probably obese Xbox 360 obsessed's screen.
That'll help.
*Facepalm*

Arladerus · 07-12-2009

Quote:

Originally Posted by Sean

Microsoft went wrong a long time ago, they act like Vista is good, HAHA, Vistafail is more like it. Xbox? I don't know what they're doing , but lately they're just killing all their products. If only Apple made an Xbox360, it would be 10x better than Microsoft.

Rawr. Mac lover.

TJ Griffin · 07-12-2009

better not be covering up mah dashboard image.

no surprise really, their already on your TV, radio, computer, T-shirts, billboards, magazines, food boxes, phone, school, and workplace. as well as getting constantly stuffed into your mailbox, car window, and door, amoung other places, not to mention the thousands upon thousands of adds streeming through the air and straight through your skull right this minuet. so why not your xbox dashboard aswell? after all, you can never be to aware of McDonalds.

so fine, put it on my dashboard, Im still not eating that garbage. If I want a burger, Il go some place that serves real food.

JohnDoe · 07-12-2009

Quote:

Originally Posted by TJ Griffin

their already on your TV, radio, computer, T-shirts, billboards, magazines, food boxes, phone, school, and workplace. as well as getting constantly stuffed into your mailbox, car window, and door, amoung other places, not to mention the thousands upon thousands of adds streeming through the air and straight through your skull right this minuet.

Can't believe you left out the internets.

Quote:

Originally Posted by TJ Griffin

thats what I meant by computer.

Ahh, very well then.